As a general observation, 'Scent Branding' is increasingly common in retail design.
Consider:
-The 'Subway smell' - a byproduct of their fresh ingredients and baking of their bread, but very recognizable.
-Distinctive Lush smell coming out the front doors of Lush stores - from their many fragrant bath and body care products.
-Cinnamon Bun shops and their cinnamon aroma.
-Any bakery
-Coffee shops

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