Today I watched a screening of Gary Hustwit's film Objectified about industrial design and the design of everyday objects.

First thing I learned:


Japanese toothpicks are an amazing piece of etiquette design!
In the movie, Andrew Blauvelt revels that the ends of these toothpicks can be broken off. Why? Well first to simply indicate that they toothpick has been used. But also it can be used as a rest to keep the tip of your toothpick hygienically off the surface of the table. Awesome.

IDEO was working on a toothbrush design to make toothbrushes less disposable and more sustainable. Something that 'gets better with time' and is infinitely reusable. That one wooden handle looked nice, I wouldn't mind trying that out.

They talked kinda briefly about Interaction Design, with Bill Mogridge. But only briefly skimmed it and not explaining it to anyone. Afterwards during the Q&A with the director, Gary was hinting that he is thinking about a third design documentary (first was Helvetica, second is this one, Objectified). I hope his next film will delve into Interaction Design.

My favorite quote from the film:
[As a child,] All of my dreams were about the future.

I don't remember who it was by, perhaps Karim Rashid (but I generally find him too elitist).



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